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DREAM WEAVER

RM COCO is dedicated to covering the world in bolts of quality fabric. They are an international distributor, working directly with designers to create beautiful custom products.

CHALLENGE

RM COCO is a booming international business with a rich history. The changes in technology, retail shifts and consumer habits required a website that made everything easier for buyers all over the world, from connection to creation to transaction.
BRANDING
Existing logo marks and sub-brands were reworked to establish the elegant style of the site design.
WebSITE Design
A complete overhaul of the site architecture and design was created for a better user experience.
PHOTOGRAPHY
Custom, on-site photography and curated images from distributors were deployed throughout the build.

APPROACH

An entirely updated e-commerce solution was developed, integrating a robust existing inventory system, that gives users the best shopping experience possible and positions RM COCO as a major player in the industry. Custom filters allow customers to review product across a variety of categories and as many material types. A new color palette and style guide were created for the site's construction.

Branding

The new, streamlined online experience was aided by the creation consistency in color, iconography and image use. A muted color palette was created to showcase the multichromatic characteristics of RMCOCO's product line, while existing sub-brands were refined to match the elegance of the RMCOCO brand and website.