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The YMCA Life for Me.

A place to reconnect with nature and each other.
DESTINATION

YMCA Trout Lodge + Camp Lakewood

The YMCA of the Ozarks has an extensive list of fun activities and programs for kids, adults, families, groups—you name it.

The campus houses both Trout Lodge and Camp Lakewood, two incredible destinations for people looking to reconnect with nature and with each other.
The YMCA prides themselves on offering a uniquely natural experience in an increasingly digital culture. In a world that is more dependent on technology every day, it was important for the YMCA to find a way to employ technology into their marketing, while maintaining their identity as a place to reconnect with nature.
Getting social.
Utilizing social media, the Y is able to connect with campers young and old. We've created content plans to share stories and engage a wide audience.
Unplug. Reconnect.
An updated web presence was developed to connect potential visitors with the picturesque setting. Optimized for mobile devices, the site features an event calendar, blog and integration with existing booking software.
Telling the story.
We've adapted national brand standards to tell the Y's unique story through email, Google ads, direct mail, Pandora campaigns and social media.
TELLING THE STORY

ACROSS ALL MEDIA

Our strategy for YMCA was nearly all-inclusive. We created an impressive new website to enhance visitor experience through simple navigation and engaging design. Then we drove people to the website using a successful Google Ad campaign. We also generated public interest through email and print campaigns and with intriguing content on Facebook.
A SNAPSHOT

CAPTURING CAMP LIFE

We've partnered with the YMCA Trout Lodge and Camp Lakewood to create a variety of marketing materials in print and digital media. The core of these efforts have been through photography and capturing the essence of this unique Ozarks destination.