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Grow Your Company Instagram

Instagram can be tricky, but it averages over 75 million daily users, so it may be worth it to get your business on Instagram.

Before you break into the world of Instagram, check out other companies who are doing it well. Find out what people in your industry are doing. Imitation is the sincerest form of flattery, and there’s no need to reinvent the wheel.

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Filters

Make sure your photos are crystal clear, with natural lighting and a subtle filter.

While researching the best pages, you may notice some common trends among content. Their photos probably aren’t blurry or grainy. They probably don’t have the telltale yellow undertone of poor lighting and they seem more natural and less filtered.

There is a reason why these pages get more likes; they deserve them.

But you don’t have to be a professional photographer to get them. Anyone can achieve quality pictures on their phone. Make sure the lighting is optimal and the camera is focused. It will make a world of difference in terms of content quality.

Themes

Decide early on what you want your theme to be.

Anytime something is aesthetically pleasing, it’s going to get some additional love. Your collection of photos on Instagram should make sense to the eye. Think of it like a puzzle. Unless it’s an abstract print, all of the pieces match up to make something pretty. When you open your profile, all the photos should look like they fit together in one, cohesive story.

Your feed should also be well balanced. Focus images on what your business is providing. You are selling your brand; make sure your followers know who you are and what you can do for them.

Random bonus tip: Research has shown that accenting photos with the color blue increases number of likes and comments.

Timing

Post with the right frequency.

Timing is everything. Research has shown that Instagram accounts that post more than three times a day have less followers than those who post one or two times per day. If you are just starting out, it’s pretty important to post every single day, but by no means do you have to post as much as the average Kardashian. Pick your most important content and stick with it.

Hashtags

Use appropriate hashtags

#rust #orange #marketing #socialmarketing #socialmedia

A hashtag is essentially a geotag that can lead users to your account. Say your business hashtags #graphicdesign and a random Instagram user is currently scrolling through the graphic design hashtag looking for inspiration, they will be directed to your page. Hashtags are very trendy, but they are even more useful. They can direct traffic to your page as long as you use them correctly.

Only hashtag topics that make sense to the photo or your company. For example, if you post a picture of a new product in your store, tag it with some popular phrases that relate to the product.

Profile

Make sure to completely fill out your bio!

Filling out your bio gives potential followers and customers a brief glimpse into who you are as a company. When you’re setting up your account enter your full business name, in addition to your username. This will help someone who is just generally searching your company on Instagram. Next, link followers to your online presence. Whether you have a company website or a business blog, you should link something for potential customers to gain more information. This feature can really help drive directed traffic. Finally, make sure the description of your company is brief but as detailed as possible.

Building an Instagram following from scratch can seem impossible, but just keep up with it. You’ll get there. And don’t forget to find us on Instagram: @rustmedia.