Whether it’s on your phone, in a planner or on the back of a receipt, most of us make to-do lists. It’s human nature to want structure to our days and achieve the sense of accomplishment for checking things off that list. But, if you’re honest with yourself, how many things get pushed back day after day? How long before you delete them just to have a chance to mark something off the never-ending list?
For many business owners, this is where marketing falls—squarely in the “I know I need to do it, but I just don’t have time” category. Oh sure, you may have time to approve a print ad or listen to a radio spot but we’re talking about sitting down, making a strategy and implementing it across multiple media. Unfortunately, marketing with smart strategy and smart solutions is something you simply cannot afford to put by the wayside.
Lucky for you there are people out there, like us, who spend our days doing just that—looking at your business, developing strategy of how you should position yourself in the market and taking steps to implement that strategy. A good agency team is able to put itself in your shoes and think like your business. The writing team learns your language and cadence, the creative team learns your style and the project management teams learns who your customer is and where they are in the marketing sphere. Yes, it costs money—most good things do. Is it money well spent? Well, that depends on how you look at it. Ask yourself these questions:
Do you want to know the number of people searching for you online?
Do you want to know how many people visited your website last month?
Do you want to know where your marketing dollars are going and the ROI of that spend?
If you answered yes to any of those, you’re in luck! These are all things a good agency will be able to tell you.
So if you think it’s time to look at an agency to manage your marketing efforts, give us a call. If you don’t like us or we’re not a good fit, that’s okay. You’ll never know unless you try. Plus it gives you something to mark off that to-do list!