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An in-depth investigation.


In 2000, Sikeston, MO native David Robinson was convicted of murder and sentenced to life in prison. Sixteen years later, the Southeast Missourian launched an in-depth investigation of the case, including a 6 part video and newsprint series.

We developed a print and digital campaign to promote the release. Initial designs included the development of a word mark and posterized graphic of Robinson, plus branded graphics for final video production.


Print advertisements were created leading up to publication, including a series of full and quarter page ads in the Missourian.

A series of digital ads were also created, including both static and animated designs, to drive traffic to a rustmedia developed website, featuring videos, photo galleries and news articles.